Golden Fleece was the brand of petroleum and related products marketed and distributed by the Australian Company H.C. Sleigh. Harold Crofton Sleigh established a shipping and import/export business in Melbourne and in 1920 entered the motor spirit retailing field & erected the first solo brand outlet – in Park Street, South Melbourne, Victoria. Based upon his European experience, he was convinced that roadside service was essential to the motorist.
During the next decade the firm, as an experiment, opened 20 service stations in Melbourne, Sydney and Adelaide to sell its own products. The stations provided full drive-in facilities with total commitment to the principle of exclusive marketing which proved to be ahead of its time.
DDA pay respect to the humble Aussie ute and brands lost in time with this 1/43 scale rendition of Ford's iconic XY Falcon ute, presented in Yellow Ochre with Golden Fleece livery. Mounted on a plinth and protected in a crystal clear plastic case, this lovingly detailed diecast model can be displayed anywhere with pride.