The Ride

Editors: Chris Hunter, Robert Klanten
Format: Hardcover, 30cm x 27cm, 320 pages.
ISBN: 9783899554915

The motorcycle is back! Similar to the fresh contemporary scene that has established itself around bicycles in the last few years, the motorcycle is currently undergoing an aesthetic rebirth. A young subculture worldwide is discovering the motorcycle as an expression of its personality and creativity.

The Ride explores motorcycle riding as it is meant to be: as a means of getting around with attitude, as an extension of one’s own body, as an expression of personal freedom, but also as a significant challenge to technical expertise, craftsmanship, physics, discipline, and driving skill.

 The Ride features transformations such as a boring plastic motorcycle made in Japan in the 1990s turned into a slick café racer with an Italian feel, a soulless neo-baroque machine turned into an in-your-face scrambler, or an old find from grandpa’s barn turned into an absolutely comfort-free hard tail with the coolest of sounds.

It’s beautifully presented in large landscape format (12” x 11”) with stunning photography and inspirational tales.