Editors: Chris Hunter, Robert Klanten
Format: Hardcover, 30cm x 27cm, 320 pages.
The motorcycle is back! Similar to the fresh contemporary scene that has established itself around bicycles in the last few years, the motorcycle is currently undergoing an aesthetic rebirth. A young subculture worldwide is discovering the motorcycle as an expression of its personality and creativity.
The Ride explores motorcycle riding as it is meant to be: as a means of getting around with attitude, as an extension of one’s own body, as an expression of personal freedom, but also as a significant challenge to technical expertise, craftsmanship, physics, discipline, and driving skill.
The Ride features transformations such as a boring plastic motorcycle made in Japan in the 1990s turned into a slick café racer with an Italian feel, a soulless neo-baroque machine turned into an in-your-face scrambler, or an old find from grandpa’s barn turned into an absolutely comfort-free hard tail with the coolest of sounds.
It’s beautifully presented in large landscape format (12” x 11”) with stunning photography and inspirational tales.